The technical term for our “Google Maps” product as our clients refer to it, is Google Local Optimization. The goal of the of Google Local Optimization (Google Map Optimization) is for your facility to rank in ted on the top 3 business listings of Google’s local results which they post on a map. Whenever some searches for an “addiction treatment” keywords, Google will show your business as 1 of three listings on the first page before almost all other results.
Having your facility listed here will drive lots of calls to your facility. Our historical data shows that more than 80% of the people that find you through this search were NOT aware of your facility at all before they found the map listings.
Once optimized – which is like SEO is always an ongoing process – your Google Business listing will drive hundreds of phone calls each month to your facility, and for many clients it is their number one source of new admissions, closely followed by Organic SEO.
There are several steps to optimizing your Google Business listing, starting with claiming your Google Business page, and adding the content (text, pictures, video, etc) of your facility while also filling out all of your facilities details.
Then we scour the internet for every business listing you have any of the 200 business directories and we not only make sure all information is complete and accurate, we also link them back to your Google Business page and your site.
Then we apply our proprietary process that follows Google’s own recommended best practices and you will start to see your treatment facility show up more and more often in those search results in Google – right at the top of the map.
During this process we not only monitor your ranking on the maps – just like we do with Organic SEO, but also how many people call you from the map listing – before they ever visit a website.