After 10 years in the search marketing industry, with hundreds of projects in the medical niche, we are firm believers that search is the most cost efficient, highest volume form of marketing for the health industry, ever.
When people are confused they search. When people are looking for answers to their problems, they search. When an addict or their family makes the decision to get addiction treatment an start recovery, they search.
In fact, regardless of what the industry is, over 70% of ALL purchase decisions involve a search, and 80% of all searches use Google.
In today’s world, if you’re not focusing on Google and specifically on Google Mobile, you are not going to be able to market your facility effectively. When someone searches Google, you have an opportunity to meet them right at their hour of need with real answers.
We understand that addiction treatment is a life saving event. But it’s also a business, one that is as competitive as it is rewarding.
Unfortunately, this creates an environment that inspires some to use predatory marketing practices to fill their beds. Often, it’s not the facility itself, but the marketing agency behind the tactics being employed, and the facility management is completely unaware.
That’s a terrible way to do business. Not only is it not sustainable, but it is dangerous to the potential patient as well as the facility.
We pride ourselves in making a difference in people’s lives, and helping good, ethical addiction treatment facilities get found by the people that need them.